2008 New Car Release Strategy
Why do automobile manufactures release new models at all times of the year? People shopping for cars today, face the same decisions they did in years past, 2-door or 4-door, car, truck, van, or SUV. The idea of buying versus leasing is now on the table once again. The idea of buying a car in the middle of 2007 and having to decide between a 2007 and a 2008 muddies the water. Some of these vehicles will be all-new models, others radically different, while still others with only slight alterations. Manufacturers are using the release of the new 2008 products as more of a strategy than in years previous years. They realize they have the power to create targeted traffic at given points of the selling season with these new releases. They no longer have to share the same pie with every other automaker. The traditional introduction of the models in early October created to much competition between the manufacturers. All the automakers were introducing their new lineup at the same time and